Toothpaste+Contract

The contract calls for the agency to:

1) Name the new toothpaste


 * Ultra Sheen**

2) Design the packaging for the toothpaste 3) Design a color billboard 4) Design a full-page magazine advertisement 5) Produce a 30 second radio commercial

media type="file" key="ultrasheen.m4a"

6) Produce a 30 second TV commercial The agency wining the HCP contract will earn 60,000

The toothpaste comes in 3 sizes: regular (69¢), large (98¢), and economy size ($1.29)