Electric+Car+Contract

One of the nation's oldest and most trusted producers and designers of automobiles, Alpha Productions, has jet concluded development of a new electric automobile. The car was recently certified safe and freeway ready by the Department of Transportation and by the Environmental Protection Agency. This car of the future is a two passenger hatchback model that weighs and incredible 1250 pounds. . The car, with a wheel base only two inches shorter than the Honda CIVIC has plenty of passenger space up front. In the rear is a huge 50 inch wide hatchback door that allows you to easily load and carry parcels and packages up to 4 feet wide and 5 feet long. The car has top speed of more than 60 miles per hour and can travel between 250-400 miles on a single battery charge. Two problems with electric cars in the past were their low speed usually no more than 45 miles per hour, and their short range generalness than 200 miles. Alpha's breakthroughs in design and power storage have finally produced a car that is not only economical but also practical. In comparison city driving tests performed by a leading U.S. car magazine the following statistics resulted: The average U.S. car gets less than 15 miles per gallon and presently costs more than 4 cents per mile to fuel. The Alpha electric costs less than half a cent per mile to fuel. With gasoline prices expected to more than double in the near future this cost saving would increase. A second fact found was the general upkeep and maintenance cost of the Alpha was less than one half that of the conventional gasoline powered auto. Alpha hopes to sell it's new hatchback electric car of the future to people for urban commuting, and to families as a secure compound car to get to the market and to run errands. Recharging time on Alpha's highly secret new battery system is between 8-10 hours for a complete charge. However, Alpha engineers point out that in case of an emergency a completely dead battery can be "quick charged" in less than half an hour and provide 10-15 miles of power. The car with battery charger, will list for $3490. This price includes transportation, an AM-FM radio-tape player, and a number of other options. If the car is successful Alpha hopes to sell it to the U.S. Postal Service and other government agencies for use in large city areas.

The contract with Alpha Productions calls for the agency to 1) Name the car


 * The Electron**

2) Provide final front, rear, and side illustrations of the car 3) Design a full color billboard 4) Design a full two page 11 x 17 inch color magazine advertisement

5) Produce either a 30 or a 60 second radio commercial

media type="file" key="Electron Car Commercial Radio Ad.m4a" width="300" height="50"

6) Produce either a 30 or a 60 second TV commercial.

The agency winning this contract will earn $100,000.